Why they rank here
Arnold Palmer did not merely win; he made golf popular. The King brought a swashbuckling, go-for-broke style and blue-collar charisma that, wedded to the arrival of television, turned golf into a mass-market sport in the late 1950s and 1960s. He won 7 majors, four Masters, one U.S. Open and two Open Championships, and 62 PGA Tour events, and his decision to cross the Atlantic in 1960 revived the Open's global standing when American stars had been ignoring it. Palmer's devoted galleries became Arnie's Army. Though his major haul was smaller than his great rivals', his commercial impact was unmatched: he was the first athlete to build a business empire around his own name, and he defined the modern professional's reach and earning power far beyond the ropes of the course.
Career profile
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